Business Development Manager - Sharjah Training Centre for Airports Science

Business Development Manager - Sharjah Training Centre for Airports Science
Impact a better future

At Serco, we bring together the right people, technology, and partners to deliver innovative solutions that impact a better future.

We have been operating in the Middle East since 1947 and have a profound understanding of the region.

With over 4,500 colleagues here, we support governments across defence, space, transport, emergency services, justice and migration, and other vital public services. Our core capabilities span service design and advisory, customer experience, complex programme management, systems integration, and asset and facilities management, alongside environmental and case management services.

Guided by our unique service model, we work together with clients and partners to achieve long-term visions and tackle some of the world’s most complex challenges.

 
Your Opportunity  

We are seeking a dynamic Business Development Manager to drive strategic growth for the Sharjah Training Centre for Airports Science (STCAS). Reporting to the Head of Training Centre and supported by the wider UAE Business Team and core support functions, this role will lead business expansion across the UAE and international markets with a strong focus on aviation training. The position will champion a diverse portfolio of offerings, including Air Traffic Controller training, Aviation Security, ATSEP, Aviation English, Airport Operations, and broader aviation sciences, as well as specialist and advisory services across CNS, safety, emergency response, defence, and mobility. The successful candidate will play a pivotal role in market analysis, partnership development, and the creation of tailored training solutions aligned with national priorities and stakeholder needs. This role is key to developing a robust business pipeline, shaping new opportunities, and positioning STCAS as a trusted, high‑quality training provider in the aviation sector.

Key Accountabilities

• Identify and develop new business opportunities for training programmes and training centre services.
• Build and manage relationships with aviation organisations, including civil aviation authorities, regulated entities such as ANS providers, airports, airlines, relevant aviation establishments, corporate clients, and training partners.
• Design and implement sales and marketing strategies for aviation training products.
• Conduct market research to identify emerging training needs and industry trends.
• Prepare proposals, bids, and commercial offers in coordination with finance, bid management, training, and operations teams.
• Negotiate contracts, pricing, and partnership agreements in conjunction with the business team.
• Collaborate with training managers to ensure training solutions are aligned with client requirements.
• Monitor performance metrics, revenue targets, and client satisfaction.
• Develop and maintain relationships and partnerships within the aviation market to support the training centre’s growth ambitions.
• Work with Business Units to lead the shaping and design of new market-facing value propositions.
• Support the training centre in developing new products and service offerings, as well as enhancing existing products.
• Create, lead, and implement a structured client engagement programme that provides a clear operating framework for the sales team.

Specific Requirements

• Bachelor’s degree in Aviation Management, Business Administration, or a related field.

• Minimum of 10 years’ experience in training and/or business development.

• Strong knowledge of the UAE and international aviation training markets to support growth ambitions.

• Proven experience as a Subject Matter Expert (SME) in aviation training, preferably within the ATM sector.

• Arabic speaker preferred.

• Holds or has previously held an Air Traffic Controller licence with OJTI/STDI endorsements, and has experience delivering training for various endorsements.

• Experience in bidding, business development, and commercial activities, including working on large and complex business opportunities or related business functions.

• Certified Lean Six Sigma Yellow / Green / Black Belt preferred.

Join Us 

At Serco, we believe there is a place here for everyone. A place where you can bring your authentic self to work every day. Our workplace culture is one that embraces diversity and fosters equity, respect, and belonging for every individual. We are committed to equal employment opportunities and creating an inclusive environment that proudly celebrates the perspectives and backgrounds that each of our employees bring to work every day. 

Join Serco and be part of a values-driven organization that invests in the development and well-being of its employees and offers a rewarding and fulfilling career.

Serco is committed to Equal Employment Opportunities and is committed to ensuring the safety of all of its employees through its Zero Harm initiative. Please visit careers.serco.com for more information.