Sales and Event Executive

Location: Alexander Stadium, Birmingham, B42 2LR
Working Hours: 40 hours per week (mostly Monday to Friday, with some evenings and weekends during events)
Salary: Up to £35,000.00 per annum + excellent benefits

Be part of something exciting.

Alexander Stadium is one of the UK’s leading athletics venues – a world-class facility that played centre stage at the Birmingham 2022 Commonwealth Games. Following a £72 million transformation, it stands as the largest of its kind in the country – and now, you have the chance to play a key role in its day-to-day success.

This is your opportunity to bring people and events together in an iconic setting.

As Sales and Events Executive, you’ll lead on securing and supporting a wide range of bookings – from sports fixtures and conferences to community and commercial events. You will build strong client relationships, promote the stadium’s potential, and work closely with internal teams to ensure smooth, high-quality event delivery.

What you’ll do:

• Promote and secure a wide range of events, from athletics to corporate functions
• Act as the main point of contact for clients, from enquiry through to post-event follow-up
• Coordinate logistics and work closely with internal teams to ensure smooth, high-quality event delivery
• Manage bookings, update sales systems, handle invoicing and reporting accurately, and support with ad hoc tasks
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• Attend networking events and client meetings to generate leads and grow business
• Support the stadium’s reputation as a first-class destination for events

What you’ll bring:

• Confidence in client-facing roles and excellent communication and numerical skills
• Strong organisation and time management abilities
• A proactive, solutions-focused attitude and attention to detail
• Experience or qualifications in events, business administration, sales, or hospitality is a real advantage, but not a showstopper – this is a brilliant place to launch your careers in events and marketing.

What we offer:

The Alexander Stadium is run by the Birmingham Community Leisure Trust and Serco, and together we’re all about helping people make more of everyday life – and that includes our teams. You’ll join a collaborative, energetic group of people who care about what they do and support each other to succeed.

• Holidays: 21 days plus bank holidays 
• Health and wellbeing: Free use of the gym and on-site exercise facilities, 24/7 Employee Assistance Programme, Bupa Anytime HealthLine, wellbeing app, Simplyhealth cash plans to claim back money towards healthcare costs, 30% off at Serco-managed leisure centres.
• Training and development: A wide range of learning opportunities with over 1,100 internal courses available, funding for qualifications and apprenticeships, mentoring opportunities, and a focus on internal progression.
• Pension: Up to 6% contributory pension scheme

• Discounts: Save across around 1,000 retailers, from food and clothing to days out, entertainment and travel.
• Employee networks: Dedicated networks where colleagues can come together to find support, share challenges, discuss ideas, network and be part of a community.
• Charity: Support a charity or organisation with a paid volunteering day each year. You can also choose to donate to your favourite charity tax-free, through our Payroll Giving Scheme.
• Discover more about our benefits (moreleisure.com)

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Serco/Serco Leisure Operating Limited are appointed as the Trust’s Managing Agents. We manage the recruitment process and the Trust’s employees in the delivery of the service on their behalf. The Trust is committed to equal opportunities and requests any potential applicant to contact the Recruitment Team on 0345 010 4000 as soon as possible if an applicant has any additional queries, requirements or will need additional time in submitting an application. Applicants should be aware that in line with the company’s policy, employees will have a DBS check where appropriate.

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